I’ve heard it stated, and even seen it written, that blogging is better than SEO for obtaining traffic generation. Are blogging web traffic or Search Engine Optimization web traffic generation strategies better for you, or does it not truly matter?
Actually, a lot depends on you and which you like best: blogs or traditional websites, and also what you want the traffic for.
I likewise question why the difference is being made, given that anybody serious about web marketing as well as getting a lot of website traffic, will make use of both.
There is really no need to choose one or the other. However, when I hear such arguments I get the feeling that it is more academic than which provides the more traffic. Feelings, however, can be wrong, so it is worth discussion.
When you think about it, the type of traffic you get from a blog could very well have different needs and interests to those that reached your site after carrying a search on Google or Yahoo using specific keywords.
OK, you can get to blogs from search engines also, and through the use of keywords, but if you are looking to buy something you wouldn’t normally log onto a blog, would you?
Sometimes it gets difficult to tell the difference these days, since blogs are becoming increasingly more interactive, but you get my general drift. I hope!
With a blog, you can advertise whatever you want to, and the same is true of a website. However, you are more likely to make a direct purchase from a website, and to seek information from a blog.
Hence, the traffic you get on a blog are information seekers and those on your website may also be looking for info, but might also be wanting to make a purchase. So right away we can kind of separate blog readers from website visitors.
It’s not a well-defined separation, but bloggers tend not to be looking for something different to what a search engine user is looking for. If you have a blog on your website, your blog page will be likely to attract prospects that will tend to be more regular visitors than those that are checking out your website.
If the latter doesn’t respond to your opt-in form, you will be unlikely to see them again, but a visitor to your blog page might return frequently.
To return to the question: what is much better, blog website traffic or Search Engine Optimization website traffic, as long as each is free it does not actually matter I would certainly have assumed.
I suppose that it could be argued that the SEO traffic is more focused because they have used your specific keywords to get to the page they landed on.
Blog site web traffic can come from ezines and other sources that are perhaps general to any item you are marketing.
The difference between the two is that if you don’t make an immediate impact with the SEO visitors, you could be struggling to keep them returning to your website, but you are likely to have more time with the bloggers since they tend to keep coming back to the blog.
The SEO visitors might register with your opt-in page, but that only allows you to keep in contact with them, and you still have to try to induce them to return to your website.
On the other hand, the blog readers need no such inducement, since they visit your site each time you publish a new posting. That is assuming that your blog is on your own website, and not on the blog server as many (perhaps most) are.
Maybe I am completely on the incorrect track, but I will maintain tabs on it and report on my website what my searchings for are regarding blog site traffic and Search Engine Optimization traffic, and also whether or not one often tends to buy more than the other.
It is useful to know since for a website that is designed to sell products it can determine whether or not it is worth having a blog on your site or keep trying to improve your SEO.
That is a big decision to make, and if it could make the difference between success and failure then it should be determined mathematically and scientifically rather than by conjecture and opinion. It is scientific testing that frequently makes the difference between those that are successful in internet marketing and those that fail.
So, is blogging traffic or SEO traffic generation the best? Who knows? I hope to know shortly though, and I will share it with you on my site when I finish my testing.