What is Social Media Marketing?
Social Media Marketing is a way of attracting the viewers who are using social network sites and making them share the content through it.
This increases the web traffic and gains attention of the users.
Through sharing, it helps in improving relationships of the client’s organization with individuals or even among organizations. In current scenario,
It accounts for around 75% of entire business in the world.
Current trend in Social Media Marketing
Twitter and Facebook currently dominate the World of Social Media Marketing. However, there are other sites or networks that perform well in this field including YouTube, Google+, LinkedIn, Blogs and Foursquare.
The marketers also should have a close watch on fast performing networks like Vine, Instagram, where it uses mobile marketing and are soon to occupy top slot.
So are there any threats and Challenges waiting for Social Media Marketing?
Definitely, while the marketers are engaged in posting content through it ,one has to be very careful of what has to be published. In most of the organizations, the employees are tempted to post comments on whatever they are aware of.
This results in publishing confidential data to the public and increased exposure to litigation. Companies like McDonald’s, Chrysler have underwent these incidents and caused them fear.
So, keeping all these in mind, this article provides some tips to improve Social Media Marketing
Tips to improve Social Media Marketing
Just by posting in social networks attracting the viewers are merely impossible. So how can we do it? Here are the 8 steps to improve them in a successful way.
*Pictures all the way – Definitely, nowadays people find it hard to read boring texts all the way. They want everything to be attractive. So, addition of relevant pictures with appropriate content gives a pleasant feel to the viewers. To make it further attractive, it can be made in the form of slides
*What about an audio? – Yes, sure you can. This is the simplest way to convey the message and easy to reach every one. So add audio wherever required.
*I got a Pin!!! – If you want people to share your pictures with others and convey your message, then definitely you have to use Pin.
*Add questionnaire – Questionnaire is the best way to know viewers’ interest. This can be added in social networking sites, particularly in Facebook.
*Reviews please – After doing all these, you definitely cannot predict whether what you did is successful or not. Adding reviews will tell exactly how good your content is.
*Use Vine and YouTube – Show viewers proper videos. Incorporate them to view your clips in vine and YouTube. Along with this, GIFs can be added as it occupies less space.
*Don’t Force – Do not post/share the same content again and again to a particular set of people. If they don’t like it, leave it. Don’t force them to view.
*Promote offers using social Media – Offers are the best way to stimulate the person’s wishes to visit your link. Adding URL along with this will help to access the company’s web page so that reputation gets increased.