The main difference between normal internet traffic and target traffic is that targeted visitors have a particular objective in mind while non-targeted visitors are just browsing the internet without having a specific goal.
Targeted website visitors usually look for a solution to a problem and they are browsing your website because they believe you have what they are looking for. In simple terms, targeted website visitors are those individuals that visit your website with the objective of performing an action.
Best Targeted Website Traffic Tips
Search engine traffic: Search engine traffics are highly targeted because people use them for a reason. One can easily differentiate between targeted visitors and normal visitors by looking at the keywords or keyword phrases they use to search.
For example, people who search for valentine gifts are more likely into finding general ideas about valentine gifts while folks searching for the best valentine gift for men want something more specific.
The most effective way to increase your targeted website traffic from search engines is to use long tail keywords or keyword phrases since people using more than two or three words in their search engine search are usually looking for something specific.
Social media networks: Not so long ago, traffic from social media networks was considered as normal and while this is not wholly wrong; things have changed greatly the last couple of years.
Major social media sites like Facebook, Pinterest, Twitter and Google+ are improving their algorithms to make social media traffic more targeted.
It’s important to note that Pinterest has launched a feature that shows you pins related to what you have “pinned” and “liked” in the past and this improves your possibilities of interacting with these pins since they are closer to your likes.
What’s more, when searching for new followers on Twitter for example, one can use several different tools to refine their search and find specific people that meet certain demographic characteristics.
In simple terms, there are simpler ways to discover those users that are targeted for your business or websites from the huge mass of Twitter users.
In addition when it comes to advertising on Twitter, Facebook or LinkedIn you can target your advertisement to a very specific group of individuals and make your campaigns targeted.
Mobile traffic: While mobile traffic is somewhat the same as search engine traffic, it is wise to note that if you are after targeted website traffic from mobile users you need to have a mobile-friendly website otherwise it will not be easy for you to reach mobile visitors.
Top search engines are very serious about mobile traffic and if your website is not mobile friendly it will not be included in the search engine results. In other words, your websites will have zero chances of achieving high rankings on mobile search.
Content marketing: Content marketing is the most effective way to gain targeted website traffic. Without the right content market strategy you cannot achieve anything with the techniques mentioned above.
Content marketing is what you need to drive traffic from mobile and desktop and create more interaction in social media networks.
Targeted website traffic is very vital for an online business or a website as they have more chances of performing an action than non-targeted traffic.